Shashi Sumeet Group is a harmonious fusion of the collective creative expertise of Writer & Producer Shashi Mittal with Writer, Director, Producer & Entrepreneur Sumeet Hukamchand Mittal that enables the Group to create and come up with engaging, entertaining and compelling content in every sphere of entertainment.
Core Leadership Team
Writer, director, producer and entrepreneur! These are just some of the hats Sumeet Hukamchand Mittal dons. Creativity is Sumeet’s biggest strength as he is credited to create 'something' out of seemingly nothing.
Today, Sumeet is the Founder & Director of Shashi Sumeet Group, a respected name in the Media and Entertainment industry, channelising creative content for Television (Shashi Sumeet Productions Pvt. Ltd), Films (Shashi Sumeet Motions Pictures Pvt. Ltd) and Branded Content / Activations / Digital Marketing (Shashi Sumeet Innovations).
Sumeet has always been fascinated with the variety of creativity in entertainment and glamour world. His youthful dreams were filled with visions to showcase creative expression that would satisfy any critic or admirer of the entertainment industry. Beginning his career as an actor, he acted in a few pilot episodes for a television serial, but he felt that his creative hunger was not satiated. So, taking a break from acting, he went back to his native Ahmedabad and started managing his family business. Soon, his inner urge for a creative outpour kept tugging his heart, and in a career changing decision, in 1998, he resolutely moved to Mumbai again. This time he donned the avatar of a creative writer. Five years later, in 2004, Sumeet (along with his wife Shashi) was commissioned by AK Films Pvt Ltd., to write for 'Zameen se Aasmaan Tak'. One story followed another with - ‘Woh Rehne Waali Mehlon Ki’ for Rajshri Productions, in 2005. The success of these family dramas on prime-time, announced Shashi & Sumeet’s arrival into TV main stream and accolades and recognition followed.
Having achieved acclaim as a Writer, Sumeet was signed by Rajshri Productions for writing dialogues and screenplay for a large format movie 'Ek Vivaah...Aisa Bhi'.
In 2009, spurred on by his success as a writer, and also his regular creative inputs to the projects he worked on, Sumeet added another creative facet to his exploration into the entertainment business - as director - (and writer) for the show 'Sajjan Ghar Jaana Hai'. Now Shashi Sumeet Productions was born.
Consequently, Sumeet gained recognition as a creative showman who could read the pulse of the audience and make them share the emotions through creative expression - in Television and Films. The history of Indian Television industry enumerates the string of their successful shows like Punar Vivah, Main Lakshmi Tere Aangan ki, Tumhari Pakhi, Tu Mera Hero, Ek Rishta Aisa Bhi and of course 'Diya aur Bati Hum', which is one of the most widely viewed and longest running shows in the history of Indian Television.
As a creative corollary, the artistic migration to adopt the large screen movie-making format was natural for Sumeet and in 2013, a soulful tale of a make-up artiste compelled him, to venture into the movie business and create Shashi Sumeet Motion Pictures Pvt. Ltd. The release of the Marathi film 'Rangkarmi' - established his excellence as a grand storyteller, with an eye to detail. The movie was warmly received by the movie-goers as well as critics. No wonder, Rangakarmi was recognised and/or awarded at almost every national and international festival it was screened. Fittingly, at the 4th Dadasaheb Phalke Film Festival, Rangakarmi was awarded the prestigious Certificate of Excellence.
Collaborating with other creative talents, Sumeet was drawn towards social causes and brand activation opportunities. He incubated and launched Shashi Sumeet Innovations in 2014 –offering a multitude of services - from traditional media to events, activations to product launches, retail branding & merchandising to the corporates and brand owners.
Sumeet's keen sense of association, thirst of creative pursuits and commitment to excellence, created an entire team of talented people, capable of handling creative projects of any and every magnitude. Indeed, The Shashi Sumeet Group as dreamt and envisaged by Sumeet Hukamchand Mittal emerged and now is creating history for posterity to recognise and applaud.
Sumeet's belief: “A story expressed from the heart is bound to strike a chord with the hearts of audience."
Shashi Sumeet Group, the one-stop creative destination for converting innovative ideas into reality.
Founder Director and Writer Shashi Mittal is acclaimed writer of the longest running television drama “Diya Aur Baati Hum”. Shashi Mittal remains the mighty brain behind the ambitious and creative projects of Shashi Sumeet Productions
Collaborating over the years with husband Sumeet Hukamchand Mittal, Shashi has written content with dialogue and screenplay for several television dramas, and movies. Her earliest movie screenplay was for Rajshree Productions ‘Ek Vivaah Aisa Bhi’ released in 2009.
The eternal wordsmith Shashi is an integral part of Shashi Sumeet Productions and spearheads the creative powerhouse with incisive inputs to create tales and lores that move hearts and enthrall the audience. Shashi believes every narrative has to have soul and a spine, that actors can bring to life. Her successful and successive forays into showcasing story lines for a family audience has made Shashi Sumeet Productions a household name.
Shashi Mittal has been acknowledged and applauded for the content excellence in keeping with the family audiences in mind. Running 6 primetime dramas simultaneously across multiple television channels (as recognised by the LIMCA BOOK OF RECORDS) and engaging millions of viewers consistently, Shashi and her team have created several benchmarks and standards for content excellence in the Indian Television industry.
Shashi Mittal remains the mighty brain behind the visionary creative projects of Shashi Sumeet Productions and is widely acknowledged for her incredible writing and narrative experience.
Shashi Mittal : A complete woman of substance and a creative professional!
Started his creative career with theatre in Lucknow at the tender age of 15. However his quest for creativity didn’t stop there. He worked as an animator in Banglore and then moved to Mumbai. With versatile profile he has been Contributing to Indian television industry from past 14 years. He has worked for various fiction, non fiction shows, events and TVCs.
Devendra Gupta is a finance professional with over two decades of experience in the media industry ranging over Broadcasting, Print, OOH, and Production.
At Shashi Sumeet Group, he manages financial operations, planning, strategy, fund raising, etc. He also develops and manages risk strategies for the Group, advises on strategic partnership and JVs and frames a robust financial and operational strategy.
The President of Commercial and Production, Tarun brings with him his vast experience and in-depth understanding of the various dynamics of Production, Operations and Commercials.
He has gained his experience working with brands like Teamwork Films, Business India Television, Miditech Pvt. Ltd., Alvabros Entertainment Pvt. Ltd., Showtime Events (India) Pvt. Ltd., Wizcraft International Entertainment Pvt. Ltd.
With over ten years of experience spanning every possible facet of show-making, Sheetal Somani has charted her way from creatively handling shows to becoming Deputy President at Shashi Sumeet Productions.
A meticulous planner, avid thinker and action-oriented professional, Sheetal is committed to excellence at Shashi Sumeet Productions through her proven work achievements and remains the backbone of all shows under the banner of Shashi Sumeet Productions.
With a career that begun in Corporate Banking, Prashant is now a highly focussed and result-oriented leader. He brings to the table rich experience in building profitable business strategies, bolstering professional relationships, upboosting sales chart, and implementing compliance and process management. He has a proven history of proficiency in effectuating business development resulting in successful outcomes.
An actor, and an Executive VP, Amit spearheads the production functionalities, operations and promo building at Shashi Sumeet Productions.
His innate time-management skills and production expertise helps him juggle his various roles effectively – be it his role as Executive VP at Shashi Summet Productions or as an actor in a number of televisionshows in prominent roles.